Bahama Bob's Rumstyles

Tuesday, July 25, 2017

RumChata has introduced the first Alcoholic Iced Coffee FrappaChata

      RumChata has launched FrappaChata, the first and only premium ready-to-drink alcoholic iced coffee on the market.   FrappaChata is a custom blend of Arabica and Robusta coffees blended with award-winning RumChata cream liqueur. The result is the flavor of rich, dark roast coffee highlighted by the sweet smooth taste of RumChata.
     Iced coffee has become a year-round drink enjoyed by almost forty percent of adults in the United States. Ready-to-drink coffee is currently a $2.4 billion business at retail and continues to grow. Pre-orders have been extremely strong for FrappaChata, leading to projections of 100,000 cases being sold through the end of 2017.   While delicious straight, on the rocks, or blended with ice, the versatility of FrappaChata also makes it a great mixer with coffee liqueurs, bourbons, espresso vodka and aged and spiced rums.

     FrappaChata at 25-proof is shelf stable, requiring no refrigeration and available in 1.75L bottles for a suggested retail price of $19.99 and 100ml bottles for a suggested retail price of $1.99. FrappaChata can be located on the shelf with RumChata or next to other premium, ready-to-drink cocktails in the ready-to-drink section, or in the cold box.
For more information, visit

Monday, July 24, 2017

Rums Dominate the Top 10 Spirits Brands on Social Media

     The use of the social media is a must, it provides a very precise way to target your specific audience.  It is probably the best way to connect with the largest number of people and get back quick response as to how effective your posting was.  I find it as a great encouragement to see that rums have dominated this top ten group. 
     Historically, mastering social media has been far from easy for the drinks industry, but when executed well, social media provides unparalleled opportunities for brands to engage with their target audience.  Thanks to increasingly sophisticated age targeting, several spirit brands have honed their online presence, recognizing its intrinsic value within a wider marketing strategy. Some have even opted to eliminate traditional advertising altogether and are leveraging the likes of YouTube, Pinterest, Snapchat and more to engage with fans, share content and generate brand awareness.
     The Business Spirits Team has evaluated brands’ presence, engagement, creativity and consistency on what are considered to be the most integral online platforms in 2017: Twitter, Facebook and Instagram. Brands were individually assessed on each platform, with a focus on global accounts rather than regional, where possible, with a final score awarded.   While regulatory challenges will always exist, by maximizing online presence, alcoholic drinks companies can best serve their customers, their brands and perhaps most importantly, their profits.
     Even though rum has four of the top ten, it does show that the group it is reaching for the most part is interested in the productions expressions. There were 4 runs, 2 gins, 1 scotch, 1 Cognac, and 1 apertif in the top ten spirits.
  • 10.   Malibu
  • 8.     Captain Morgan
  • 5.     Havana Club (Cuban)
  • 1.     Sailor Jerry

     These are the rums that are targeting the younger and less sophisticated palates, there are no premium spirits in the list.  I see this as an indication that the media people don’t believe that the older and more sophisticated palates don’t spend much time on social media.  I feel that this will change as more and more of us “old farts” use the social media regularly.

Sunday, July 23, 2017

The Garden of Copper

     Every time I go into a distillery, it never ceases to amaze me how unique and beautiful many of the stills are.  I just love to see them as they tower up into the upper ridge of the buildings and along with the rest of the pieces that make them up often time looks like a garden of copper as their shapes rise from the floor.

Saturday, July 22, 2017

Hemingway Dodged Death Five Times During his Adventurous Lifetime

    "Hemingway didn’t become known as a "literary he-man” without taking a few risks — in art and in life. From his birth on this day, July 21, in 1899, to his death in 1961, he had nearly as many real-life brushes with death as he assigned to his similarly he-manly fictional characters.
He’d been obsessed with death ever since he confronted it — and nearly succumbed to it — on an Italian battlefield during World War I, and although he ultimately died of a self-inflicted gunshot wound at age 61, while suffering from a number of disabling physical and mental illnesses, the idea of facing down death at the hands of an enemy soldier, or on the horns of a bull, had long captivated him and infused his writing. Remarking on his concise but vivid prose, TIME noted in 1961: “Everything in Hemingway is seen as it might be looked at by a man on the day he knew he would die.”

     True to his larger-than-life fortitude, Hemingway seemed to court death wherever he went — and to do so with vigorous good humor. Here are some of the many ways he almost went before his time:

1. Shredded by an Austrian mortar shell. During World War I, Hemingway served on the Italian front lines as an ambulance driver with the Red Cross. On July 8, 1918, per TIME, he was “so badly wounded in a burst of shellfire that he felt life slip from his body, ‘like you'd pull a silk handkerchief out of a pocket by one corner,’ and then return. He emerged with 237 bits of shrapnel (by his own count), an aluminum kneecap, and two Italian decorations.”

2. Shot while wrangling a shark. In a 1935 dispatch for Esquire (headlined “On Being Shot Again,”, Hemingway doles out advice on how best to kill a large animal: shoot it in the brain if it’s close, the heart if it’s far or the spine if you need to stop it instantly. He was inspired to offer these instructions, he writes, “on account of just having shot himself in the calves of both legs” while attempting to gaff a shark on a fishing trip off Key West.

3. Hunting German subs from his fishing boat.  During 1942 and 1943, Hemingway spent less time writing than he did aboard his 38-ft. wooden fishing boat, armed with grenades and submachine guns, scanning the Gulf Stream for German U-boats, according to Terry Mort, author of The Hemingway Patrols. Hemingway knew that if he spotted an enemy sub, it was unlikely that the Navy could respond quickly enough to destroy it. “His solution,” Mort writes, “was characteristic: he would attack the U-boat — suddenly and unexpectedly — and then run for it.” Luckily, Hemingway never had the opportunity to put his reckless plan into action.

4. Downed in a plane crash.  While on an African safari in 1954, Hemingway survived two plane crashes in two days. In the first, a single-engine Cessna carrying Hemingway and his wife crashed when the pilot attempted an emergency landing to avoid hitting a flock of ibises. Forced to choose between “a sandpit where six crocodiles lay basking in the sun or an elephant track through thick scrub,” the pilot chose the scrub, and the trio spent the night in the jungle, surrounded by elephants. Hemingway walked out of the jungle in high spirits,  “carrying a bunch of bananas and a bottle of gin, and was quoted, possibly even correctly, as saying: ‘My luck, she is running very good.”  

5. Another Crash on Take-off.  The next day, the Ernest and Mary Hemingway boarded another small plane, which crashed on take-off and caught fire. Both were seriously injured, although not quite badly enough to warrant the many newspaper headlines reporting their deaths. Ernest Hemingway who was a large man had trouble escaping and used his body to open the door of the plane and he was injured badly in the process. 

     Hemingway never fully recovered from his injuries of the second crash.  It was a short seven years later in the two-story house, which he bought in 1959 and wrote his books A Moveable Feast and The Dangerous Summer while at the house in Ketchum.  

     Hemingway moved to Ketchem after the nationalization of his house in Havana by Fidel Castro.  The combination of his lack of mobility and the feelings that he was losing his ability  to write to his high standards any longer, killed himself in the main entryway of the house, in 1961.

Friday, July 21, 2017

Here is Why Alcohol Labels Don’t Show Nutritional Information

      In the past few years there has been a push for nutritional labels on alcoholic beverages, but there has been no movement toward this happening.  The more health conscious population today is interested in what is in what they consume.  Here is the reason we haven’t seen any progress toward this end according to the Huffington Post.

     Don't expect it to change anytime soon.   In our recent attempt to rank the best and worst alcoholic beverages according to calorie content, we were struck by how difficult it was to research this topic. In case you haven't noticed, alcohol rarely ever comes with a nutritional label. And in a world where even a bottle of water is packaged with nutritional information, it seems a little strange.   It's all about the FDA.   Here's the short answer: alcohol is not regulated by the FDA, so it's not subject to the same rules as other food and drink (such as nutritional labels).

     Alcohol is regulated by the Alcohol and Tobacco Tax and Trade Bureau (TTB) and it would be up to this organization to require alcohol companies to disclose nutritional information.   When Prohibition was repealed in 1935, Congress passed the Alcohol Administration Act, which would eventually become the TTB to ensure that tax revenue was generated from newly legal alcohol. And so in the '90s, when the FDA required nutritional labels on other goods, alcohol was not affected. (With the exception of alcoholic drinks with seven percent alcohol or less that don't contain malted barley, because those are regulated by the FDA.)

     Change won't come easily.   Health professionals have voiced their concerns over a lack of nutritional transparency when it comes to alcoholic drinks. These drinks are generally highly caloric? someone who imbibes daily can easily drink more than 400 calories?   Because there is no information for consumers, it's easy for that fact to be ignored.

     Over the years, there has been a push for more transparency from advocacy groups, but alcohol groups have fought against it. Some alcohol companies have claimed that nutritional labels would give consumers the false impression that alcohol is nutritious.   Though, the more probable explanation is that these companies are scared of the potential backlash from health-conscious imbibers. With other nutritionally-void products like soda steadily on the decline because of the public's move toward healthier lifestyles, it's easy to see why.

Thursday, July 20, 2017

Angostura to Reduces its Bulk Rum Distilling

     The world largest supplier of aged rum is cutting back on it production of bulk rum.  This will be a blow to a number of rum producers that do not have distilling capabilities on their premise.  There has been a trend for many of the smaller and even some of the larger islands in the Caribbean to abandon distilling for sourcing of their rum from suppliers like Angostura.

     Angostura has reduced its “third party” rum production after a project to upgrade its wastewater facilities “didn’t work out as well as they had hoped”, according to the group’s Genevieve Jodhan, the new CEO.  In an interview with The Spirits Business, Genevieve Jodhan confirmed that Trinidad and Tobago-based Angostura made a “strategic decision” in the third quarter of 2016 to reduce bulk rum distilling after work on its wastewater treatment plant ran into difficulty.   We started to scope out and ask, how can we produce our products responsibly? We realized that we needed to cut back production and make some changes,” according to Jodhan.    “That led us to look at the entire business model to see where we want to be, then reposition the company for the future.”  Angostura has maintained some key supply contracts, but will reserve greater distilling capacity for its own brands.       This change in production strategy has also allowed Angostura to speed up its premium trajectory, by focusing more on value than volume.  The industry-wide premiumization trend in rum: “We don’t just think it will happen, we intend to make it happen.”

 “The future of rum lies in all categories, and mainstream rums are here to stay.”   Consumption is changed by occasion, by lifestyle, and the consumer’s stage of life.  “I do not think there will ever be a time when rum is out of reach for the average consumer”.  “But there is an untapped market at the top end that is wide open, and I think rum will continue to push into areas once reserved for whisky.”

     This is a very interesting approach to the issue.  I have to agree with Genevieve Jodhan that there is a place for all of the levels of rum.  There is a demand for the premium expressions that is growing rapidly at this time, but likewise the entry level is you will, expressions have a place in the process to lead consumers to enjoy the more sophisticated expressions as they grow older and their tastes and budgets allow them to enjoy some of the better quality things in their lives.

Wednesday, July 19, 2017

Here are the Best and Worst Alcoholic Drinks for Your Waistline as Ranked by Calories

     Summer is here in full force, you have worked out at the gym, dieted just to get your beach body on for this year’s seaside season.  Now after working that hard for the past few months, don’t blow it now by drinking all of the wrong adult beverages while you are out on the water, at the beach, or poolside.   You still give a lot of attention to what you are eating, but how much attention are you paying to what you drink?

     Here is how to have fun this summer and maintain that "beach body."   Take a look at these facts before you rush out to happy hour.   All those half-off drinks you plan on imbibing come with a side of calories, and some of them more than others.

     It is time to drink smarter, at least less calorically anyway.   We set out to find how many calories are found in wine, beer and popular spirits, and we've broken it down for you below.   Keep in mind that not every brand of a type of drink contains the same number of calories.  The calorie content in wines ranges greatly, anywhere between 125 calories per serving for a white or red to 300 calories per serving for a dessert wines.   You should also note that you might not have an easy time finding the calorie content for your favorite drink, because alcohol companies are not legally obligated to provide nutritional information.  Remember that once you add a mixer to any of the spirits listed below, the calories shoot up rather quickly.

This is the calories counts for the top thirteen adult beverages, read them and weep.

 Beer, Pale Ale (HIGHEST CALORIES): 175 calories for 12 ounces (Sierra Nevada Pale Ale)-With lots of flavor comes lots of  

 Beer, Lager: 170 calories for 12 ounces (Sam Adams Boston Lager)-But remember:  It's a lot of calories, but also a lot of ounces.

 Wine, Red: 160 calories for 5 ounces (Cabernet Sauvignon from France) - The caloric content of red wine is different depending on the bottle for reasons that have to do with alcohol percentage and sugar. It can vary between 125 calories to upwards of 190 calories per 5-ounce serving, the standard.

Wine, White: 160 calories for 5 ounces (German Auslese Riesling) - Just like with red wine, the caloric content of white wine can vary. We're talking about differences ranging between 121 calories to 190 calories. But at least those calories also come with a host of health benefits.

Hard Apple Cider: 150 calories for 12 ounces (Angry Orchard Crisp Apple)-A slightly less caloric choice than many beers, and gluten-free, too.

Tequila: 104 calories for 1.5 ounces (Jose Cuervo Gold)-Salt and lime not included.

Whiskey: 104 calories for 1.5 ounces (Jack Daniels)-But if you pair it with Coke, that's a whole different beast.

Vodka: 101 calories for 1.5 ounces (Absolute Vodka)-Just a few calories less than a shot of tequila or whiskey.

Wine, Rosé: 100 calories for 5 ounces (Echo Falls)-Just one more reason to love rosé.

Champagne: 100 calories for 3.4 ounces (Moet Champagne)-Of course, you'll probably want a little more than 3.4 ounces, so keep that in mind.

Gin: 97 calories for 1.5 ounces (Hendrick's Gin)-That's without the tonic, of course.

Beer, Light: 96 calories for 12 ounces (Miller Lite)-Check with each individual brand for precise calories, but you can expect about 100 calories per serving for a light beer. 

Rum: (LOWEST CALORIES) 96 calories in 1.5 ounces (Bacardi Superior)-Not in a mojito, not in a rum and coke - just the straight shot.
Rum: The Lowest Calorie Adult Beverage
     I find it amusing that Rum is at the bottom of the list after years of bartending with customers telling me that they don’t want Rum because it has sugar in it and too many calories.  I’ve told people for years that the distillation process removes the majority of the sugar content, but I feel like I have been talking to deaf ears.  Here are the facts, rum has the lowest calories of any of the spirits and is tied with Miller Lite Beer. 

Miller - Lite The lowest Calorie Beer
     You have to pay attention to what you add to the rum, but if you stay with diet sodas, club soda or just ice, you can with a little bit of restraint maintain that slender “beach body” all summer long.