Saturday, April 11, 2015

Cruzan unveils Blueberry Lemonade Rum in the United States

      Cruzan is continuing its leadership in the area of flavored rums with the introduction of their newest expression, Blueberry Lemonade.  This is available to buyers in the United States at an abv strength of 21%.  The flavor combination sounds very refreshing for the up coming summer season.   I think there will be a number of new cocktails that can be created with this fun new expression.

     The brainchild of Cruzan master distiller Gary Nelthropp, Cruzan Blueberry Lemonade Rum is the latest expression to join the brand’s existing line of 14 flavoured rums, including peach, coconut, key lime and strawberry.   Cruzan infused lemonade with fresh blueberries to create the newest flavour, which is made from cane molasses and tropical water, and distilled in a five-column distillation process to create the “cleanest tasting rum”.

     “Cruzan continues to be a leader in the rum category and we see the demand for refreshing rum drinks continue to grow,” commented Brendan Lynch, senior director of rum and cordials at Beam Suntory.   “The combination of Cruzan Rum with sweet blueberries and fresh lemonade makes this perfect for anyone looking to create a refreshing cocktail that captures the spirit of the season.”
     Keepan eye our for this new expression at your favorite liquor store and give it a try.  ;o)

 

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