Tuesday, April 14, 2015

Siesta Key Rum is Expanding

Troy Roberts at the Distillery
     Troy Roberts, of  Drum Circle Distilling, discusses the planned expansion of  the company's production facility in Sarasota.    Troy is expected growth justify the increased production plans for  Siesta Key Rum from 60,000 to 100,000 bottles per year.

Troy Roberts is hearing the complaints, "There's no Siesta Key Toasted Coconut Rum anywhere!"

     There plans are calling for doubling the size of the distillery.  He and his dad will be knocking a hole in the wall Wednesday. According to Troy, "Now, we produce around 60,000 bottles per year,". "We'll be able to increase that to 100,000 bottles per year."    The increased production will not hurt the quality of the rums, but rather make them more readily available.
   Troy  plans to use most of the extra space simply for storage, mostly for bottles and molasses totes.  "Right now, we can't keep enough raw materials on hand," he said. "We've been forced to order when we're about to run out."  The acquisition also gives the distillery 15 more parking spaces and a loading dock.  But, more importantly, it will also provide enough room for another distilling tank, which is sorely needed.
     Demand for his rums has been staggering of late.   "We had good, steady growth, but then somehow toward the end of last year, things just exploded," he said. "There were friends bringing friends here. There was the winning the Caribbean Journal award three years in a row, but the Toasted Coconut Rum just blew things through the roof."
     One distributor, Broudy's, will ship Siesta Key rums to individuals nationwide. Right now, they have the only cache of Toasted Coconut around (broudys.com).

No comments:

Post a Comment