Monday, April 3, 2017

Ron Zacapa Edicion Negra is Being Introduced to the United States

     While the company has long stuck two a two-level portfolio of 23 and XO, Zacapa has now debuted something rather different: Ron Zacapa Edicion Negra, previously available only in travel retail but now on the market in the United States at stores like Total Wine.
     Inspired by traditional Mayan rituals, this slow-aged artisanal rum is said to be a true expression of Guatemalan heritage and culture. Produced from sugar cane grown in the lowlands shaded by the country’s massive volcanic mountains and aged in double charred American Oak barrels at 7400 feet above sea level in the cool air of the Guatemalan highlands.  This results in a wonderful dark rum expression with a smoky intensity and accentuated woody and spicy notes.
     This new rum showcases a different Zapaca palette, a step away from the sweet butterscotch notes identified in Zapaca 23.    Each aspect of production has taken place under the watchful eye of master blender Lorena Vasquez, who is renowned for creating rums that are bold in character, appearance and flavor.   Delivering a bolder, new flavor inspired by the powerful, Guatemala’s unique landscape, Ron Zacapa Edición Negra is the perfect choice for the rum connoisseur, as well as those travelers looking for something very special.”

     Zacapa Edición Negra comes in a slender and elegant bottle, complete with the distinctive Zacapa Petate band - this time in sleek black. To complement the beautiful bottle, it is encased in a lavish ebony canister. This new bottle design stands out from the crowd and enhances the opportunity to make Zacapa Edición Negra the perfect gift.    Ron Zacapa rums are available today at Total Wine and More outlets in the United States. Zacapa Edición Negra is priced at about $55.00 for a 750cl bottle.